Craft in Digital | Lincoln Future In-Car Digital Experience
Natural Language Interaction, Gesture interaction, intelligent cockpit, user experience concept
Client
Lincoln, Ford
Role
Ideation, UX/UI Designer, Motion Designer
Time
Sept - Nov, 2021
Result
The design concept was applied to the LINCOLN MODEL L00 concept car already launched in December 2022.
Objective
As part of a larger Vision Project for the Lincoln brand we are looking to define, create and develop a winning suite of luxury brand-level signature experiences and services that are tailored to our future Chinese and US customers and provide a unique and differentiating proposition for our brand in both regions.
Interview & Research
We spoke to a number of users of Luxury Role Models and Early Adopters with luxury spending power, to study their lifestyles and needs.
Persona
Concept
Interior Design
Flexible Display System
Providing natural and relaxing viewing by conforming to user’s learned behaviors.
No visible “Screen”, every surface can be used as a display