Craft in Digital | Future In-Car Digital Experience

Objective

As part of a larger Vision Project for the Lincoln brand we are looking to define, create and develop a winning suite of luxury brand-level signature experiences and services that are tailored to our future Chinese and US customers and provide a unique and differentiating proposition for our brand in both regions.

Concept

Flexible Display System

Providing natural and relaxing viewing by conforming to user’s learned behaviors.

• No visible “Screen”, every surface can be used as a display
• Deformable surfaces providing additional flexibility
• Surface tracking fitting all seating postures
• Opportunities for collaboration with publishers

• High-performance projector
• High-speed non-rigid surface tracking

Interaction Design

Digital Magazine

Dynamic projection enables a non-intrusive, flexible, and engaging way of enjoying visual contents

Voice-initiated Touch Control System

Providing natural and effortless human-vehicle interaction

Voice-initiated Control System Control Principles：

• Efficient control by enlarging the advantages of voice commands
• No need for precise hand movements to reduce the burden of keeping attention
• Universal interaction among multiple in-car applications

User Journey

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