Artisan Workshop | Cartier Online Boutique App Personalization Experience

Cartier Personalization: To place flooded emotions on a precious creation

Cartier Personalization is an emotionally-driven customization feature designed for Cartier's online jewelry store. To create a more tailored and exclusive shopping experience, the feature integrates AI-powered purchasing guidance, storytelling rooted in the brand's rich history, and innovative interface design. These elements work together to provide a seamless and immersive shopping journey, enhancing the emotional connection with customers.

Objectives:

1. Enhance the shopping experience by emphasizing luxury and exclusivity.
2. Incorporate personalized recommendations and virtual try-on features through innovative concepts.
3. Make the online shopping experience uniquely distinctive.

Considering the Non-Disclosure Agreement (NDA), complete project details are protected by password encryption. Click the link below to unlock the full project.

‍