🔒Artisan Workshop | Online Boutique App Personalization Experience

Mobile device, Online shop, User experience, Personalization, Brand value, Luxury
Client
Cartier
Role
UX Designer
Time
Oct - Dec, 2021
Result
The project was successfully delivered and entered the development phase, and the first version is now online.

Cartier Personalization: To place flooded emotions on a precious creation

Cartier Personalization is an emotionally-driven customization feature designed for Cartier's online jewelry store. To create a more tailored and exclusive shopping experience, the feature integrates AI-powered purchasing guidance, storytelling rooted in the brand's rich history, and innovative interface design. These elements work together to provide a seamless and immersive shopping journey, enhancing the emotional connection with customers.

Objectives:

  1. Enhance the shopping experience by emphasizing luxury and exclusivity.
  2. Incorporate personalized recommendations and virtual try-on features through innovative concepts.
  3. Make the online shopping experience uniquely distinctive.
Considering the Non-Disclosure Agreement (NDA), complete project details are protected by password encryption. Click the link below to unlock the full project.

Other projects