Client
BMW Group
Role
Interaction Designer (UI/UX)
Time
Jun - Aug, 2024
Result
Starting from conceptual design, I developed a detailed interaction flow and logic for the platform, iterating continuously based on product manager feedback. Delivered a high-fidelity interface design and clickable interactive prototype, collaborating closely with engineers to ensure seamless integration into Unreal Engine for development. The project received high praise for its innovation and execution quality.
Project Descriptions
This project focused on creating an interactive social platform for passengers within an L3 autonomous driving context. The goal was to enhance user engagement by leveraging contextual awareness and integrating advanced social features. My role involved designing the information architecture and interaction flows, conducting iterative usability testing, and aligning design goals with technical and business constraints. Through cross-functional collaboration, the project delivered a user-centric solution that bridged design and technical implementation.
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